Business Plan

 

INTRODUCTION

Communication is an essence of management. The manager spends more of his time on communicating. He communicates with the superiors, subordinates, peers and other parties. More precisely communication is an important element of directing function. But the manager has to communicate with regard to his other managerial functions.

DEFINITION

1. Communication is the process of exchanging information by the use of words, letters, symbols, or nonverbal behavior.

2.Communication means an exchange of ideas, facts, opinions, information and understanding between two or more persons.

*Communication is a social process*it is a two-way process*communication is all pervasive function* it is continuous and on-going process* Communication is multidimensional and multidirectional process.

COMMUNICATION PROCESS

NEED AND IMPORTNACE OF COMMUNICATION

*Facilitates sound planning

* effective decision making

* creates inter-personal relation

* effective supervision

* motivation and morale

* effective staffing

* coordination

* effective control

* it builds public image

* it helps to cope with environment.

CHANNELS OF COMMUNICATION

A channel or type of communication is the path through which messages are transmitted from the sender to the receiver.

Formal communication

*down ward communication

* upward communication

* horizontal communication

Diagonal communication

Informal communication or grapevine

METHODS OF COMMUNICATION

*Oral communication

*Written communication

*Gestural communication

COMMUNICATION SKILLS

*Speaking skills

*listening skills

* writing skills

* reading skills.

REF

1-M.SAKTHIVEL MURUGAN, Management principles and practices.

2-A.DUBRIN, Essentials of management