INTRODUCTION
Communication is an essence of management. The manager spends more
of his time on communicating. He communicates with the superiors, subordinates,
peers and other parties. More precisely communication is an important element
of directing function. But the manager has to communicate with regard to his
other managerial functions.
DEFINITION
1. Communication
is the process of exchanging information by the use of words, letters, symbols,
or nonverbal behavior.
2.Communication
means an exchange of ideas, facts, opinions, information and understanding
between two or more persons.
*Communication is a social process*it is a two-way process*communication is all pervasive function* it is continuous and on-going process* Communication is multidimensional and multidirectional process.
COMMUNICATION PROCESS
NEED AND IMPORTNACE OF COMMUNICATION
*Facilitates sound planning
* effective decision making
* creates inter-personal relation
* effective supervision
* motivation and morale
* effective staffing
* coordination
* effective control
* it builds public image
* it helps to cope with
environment.
CHANNELS OF COMMUNICATION
A channel or type of communication is the path through which
messages are transmitted from the sender to the receiver.
Formal communication
*down ward communication
* upward communication
* horizontal
communication
Diagonal communication
Informal communication or grapevine
METHODS OF COMMUNICATION
*Oral communication
*Written communication
*Gestural communication
COMMUNICATION SKILLS
*Speaking skills
*listening skills
* writing skills
* reading skills.
REF
1-M.SAKTHIVEL MURUGAN, Management
principles and practices.
2-A.DUBRIN, Essentials of management
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